We're design addicts, but with a cause.

The massification of design
  • The customer is used to design. Design has become a basic commodity.
  • Even 'cheaper' consumer brands claim 'design'.
Beautiful still sells better
  • Psychologists show that humans subconsciously look for harmony.
  • Things beautiful and cared for inspire confidence and create a sense of security.
This goes for marketing communication but this is also valid for interaction with other target groups: business-to-business, human resources, corporate.