Branding is more than juggling with symbols and colours. A brand can only be successful if it is sustained by real content, i.e. a real product or service creating value for a well-defined target group.

As a communications agency The Image Company can help you frame or reframe your brand by developing an appropriate design and matching content.

We specialize in logo and house style designcorporate, financial and internal communications.

Boost your brand personality

> II-VI

corporate communication

The Image Company was consulted by II-VI Belgium to communicate a highly technical product range in an easily understandable and creative way. A 'consumer' approach was used to create a strong impact in a media market of business magazines dominated by mainly high-tech product-driven advertisements.

Given its success in Belgium, the ad was also used in Denmark.