Branding is more than juggling with symbols and colours. A brand can only be successful if it is sustained by real content, i.e. a real product or service creating value for a well-defined target group.

As a communications agency The Image Company can help you frame or reframe your brand by developing an appropriate design and matching content.

We specialize in logo and house style designcorporate, financial and internal communications.

Boost your brand personality

> Beaver IT Services

logo & house style

Beaver IT Services was confronted with a dated logo and communication style based on the 'beaver' that had nothing to do with the business, but remained very important to its employees.

Our key challenge was to develop a new logo, house style and communication tools that took into account this fact, yet positioned the company as a dynamic modern market player. The beaver was given its rightful place in the corporate story and was translated into a stylized graphic element.

As the company operated in the Benelux, all communication tools were integrated in an extensive house style guide covering all aspects of brand identity and corporate communication.